SD Biotech's global K-beauty brand Snp has successfully concluded the 'COSKYUN' K-beauty pop-up event in Tokyo, Japan, organized by PAGE-ONER. The event, held from May 22 to 24 at LAIDOUT SHIBUYA in Shibuya, Tokyo, attracted approximately 3,000 visitors, including influencers and general consumers, signaling strong interest in Korean beauty products among Japanese buyers and distributors.
Event highlights
The pop-up featured multiple K-beauty brands, with Snp prominently promoting its 'Collagen Bounce Up Dual Cream,' recently launched on Japan's Qoo10 platform. On the first day, an 'Influencer Day' drew about 450 influencers and industry professionals, followed by two days open to general consumers, with 2,500 pre-registered attendees. The event included product testing and social media-linked activities to engage Japanese consumers directly.
Brand engagement and results
Snp ran integrated promotions with its Qoo10 official mall and social media channels, boosting brand awareness. Following the event, Snp Japan's official Instagram and X (formerly Twitter) accounts saw increased followers, and consumers actively posted content about the brand. Visitors responded positively to the dual-structure formulation and the skin-brightening effect of the Collagen Bounce Up Dual Cream, with some expressing purchase intentions during the Megawari sales period.
Company statement
"Through this COSKYUN pop-up, we were able to directly communicate with Japanese consumers and confirm positive responses to the Snp brand and the Collagen Bounce Up line," a SD Biotech representative said. "We plan to continue expanding brand touchpoints in the Japanese market and strengthen our competitiveness as a global K-beauty brand."
What buyers should watch
For overseas importers and distributors, Snp's successful pop-up in Tokyo demonstrates growing demand for K-beauty products in Japan, particularly innovative formulations like dual creams. The event's integration with Qoo10 and social media suggests a multi-channel strategy that could be replicated in other markets. Buyers should monitor Snp's expansion plans and consider partnerships for distribution in regions where K-beauty trends are rising.
Source: Read the original report | Published: June 12, 2026