The Siheung Industry Promotion Agency has achieved $8.26 million in export contract progress through a trade meeting in Bangkok, Thailand, signaling strong demand for K-beauty products among Southeast Asian buyers. This development highlights opportunities for overseas importers and distributors seeking to partner with Korean beauty SMEs in cosmetics, materials, and devices.
Trade meeting details
Ten Korean SMEs in cosmetics, beauty materials, and personal care participated in the event, held under the 2026 Export Consortium Project funded by the Ministry of SMEs and Startups and the Korea Federation of SMEs (KBIZ). The companies conducted 79 one-on-one export consultations with Thai buyers, resulting in nine export MOUs and $8.26 million in projected contract value.
Buyer interest in K-beauty categories
Thai buyers showed strong interest in skincare, functional cosmetics, and beauty devices. The agency noted that the meeting confirmed the potential for expanding into the broader ASEAN market using Thailand as a strategic hub. Participating companies gained insights into local consumer trends, distribution structures, and demand.
Strategic partnership with TCOS
The agency signed a business agreement with the Thailand Cosmetic Cluster Trade Association (TCOS), a network linking Thai cosmetic manufacturers, raw material suppliers, research institutes, and distributors. The partnership aims to expand cooperation in the cosmetics industry, support business matching, develop joint projects, exchange market and technical information, and build a framework for export activation.
What buyers should watch
Overseas importers and distributors should monitor the growing pipeline of Korean beauty SMEs entering Southeast Asia through government-supported consortiums. The partnership with TCOS provides a structured channel for accessing Korean beauty products, including devices and functional cosmetics, with potential for streamlined certification and distribution support.
Sourcing context
The Export Consortium Project is a government-funded initiative to help promising Korean SMEs explore overseas markets. The Siheung Industry Promotion Agency plans to continue expanding global partnerships and provide systematic follow-up support to strengthen export competitiveness.
Source: Read the original report | Published: June 15, 2026