South Korean skincare brand SKIN1004, under Craver Corporation, is accelerating its offline retail expansion in Japan with the launch of its new HYALU-TECA line, targeting the summer season. The move follows a successful Tokyo pop-up event and signals the brand's strategic push into Japan's growing K-beauty market, offering overseas buyers a new product range with differentiated ingredient technology.
Product launch details
SKIN1004 has introduced three HYALU-TECA line products and the HYALU-CICA Hydrating Mask at major Japanese variety stores including Loft, Plaza, and Don Quijote. The lineup, previously launched in South Korea in February, includes a serum, glass skin milk, and moisture cream. The brand aims to strengthen its offline channel presence through this launch.
Ingredient technology focus
The HYALU-TECA line is based on SKIN1004's proprietary ingredient combining high-purity hyaluronic acid, Madagascar centella asiatica extract, and the key active compound TECA. The company designed the products to address summer skin concerns such as UV exposure, dryness from air conditioning, and loss of elasticity.
Offline retail strategy
SKIN1004 has been aggressively expanding its offline footprint in Japan this year. In May, the brand participated in the K-beauty pop-up event REVEUR in Tokyo's Harajuku district, attracting approximately 3,000 visitors. The event featured the Centella-TECA line and HYALU-CICA Sun Serum, generating strong consumer response.
Market context and outlook
Industry observers note that competition for offline retail channels in Japan is intensifying as K-beauty companies target the market alongside the US. SKIN1004 plans to broaden its product portfolio beyond the flagship Centella line to include hydration and elasticity-focused products, leveraging proprietary ingredients to enhance global brand competitiveness.
Source: Read the original report | Published: June 10, 2026