Taekwang Group has officially entered the beauty sector by launching its new cosmetics subsidiary SIL and its first brand SAFIN. The company aims to leverage synergies with its affiliates Aekyung Industry and Dongseong Pharmaceutical to target both domestic and global K-beauty markets. SIL CEO Kim Jin-sook emphasized a 'connect and develop' strategy, partnering with Korean ODM firms for R&D and production rather than building in-house facilities.
Brand launch and pop-up event
SIL unveiled SAFIN on April 11 at S-Factory in Seongdong-gu, Seoul, with a pop-up store themed 'Dreamscape: Marine Sanctuary.' The space uses lighting, water, and sound to immerse visitors in an underwater sanctuary experience, featuring star-shaped lights modeled after SAFIN's capsule ampoule product. Customers can participate in candle-making workshops and capsule-toy games.
Product portfolio and marine ingredients
SAFIN's core lineup includes toner, cream, care patches, capsule ampoules, and sun-care products. The brand's key differentiator is its proprietary ingredient 'Reverse Marine,' derived from seaweed and other marine resources harvested from Korea's three coasts. Kim noted that while land-based ingredients like houttuynia cordata and centella asiatica are common in K-beauty, marine-sourced ingredients remain underexploited.
Sourcing and manufacturing strategy
SIL has chosen a 'connect and develop' model, collaborating with established Korean cosmetics ODM companies instead of building its own R&D center. Kim explained that this keeps the organization lean and agile, allowing faster response to market trends. The company believes this approach leverages Korea's strong beauty infrastructure without the burden of heavy internal operations.
Global expansion and channel strategy
Kim stated that entering the U.S. market is a priority, with aggressive global expansion planned for the second half of this year. The initial focus will be on online channels, particularly the brand's own e-commerce site, to build brand awareness before expanding into offline retail. Kim emphasized that brand identity and recognition are more important than immediate department store or H&B store entry.
What buyers should watch
SAFIN targets the high-performance skincare segment for consumers in their 30s and 40s. The brand's initial range includes three 'Skin Reverse Signature' products, three ampoules, and three aging-zone care patches. Taekwang Group's broader investment plan of 1.5 trillion KRW (approx. $1.1 billion) into new businesses, including its recent acquisitions of Aekyung Industry (63.13% stake for 450 billion KRW) and Dongseong Pharmaceutical (160 billion KRW), signals strong financial backing and potential for cross-group distribution synergies.
Source: Read the original report | Published: June 11, 2026