Taekwang Group's newly established cosmetic subsidiary SIL has launched its first brand, Safin, targeting the premium skincare market with a sustainable K-beauty concept. For overseas buyers and distributors, this signals a new B2B opportunity in marine biotechnology-based anti-aging products, leveraging exclusive ingredients sourced from Korea's three seas.
Brand positioning and core concept
Safin is positioned as a sustainable beauty brand rooted in Korean marine raw materials and marine biotechnology. Unlike conventional cosmetics focused on skin trouble improvement, Safin emphasizes enhancing the skin's self-recovery and regeneration capabilities. The brand promotes a wellness lifestyle for sustained healthy beauty, aligning with global demand for eco-friendly and functional K-beauty.
Exclusive ingredient: Reverse Marine™
The key ingredient is Reverse Marine™, a proprietary compound combining kelp from the South Sea, premium deep-sea water from Goseong in the East Sea (sourced from 605 meters depth), and sea silt from Shinan in the West Sea. These are processed with marine biotechnology and K-dermatology technology. The kelp provides minerals, plant protein, and omega-3; the deep-sea water offers magnesium, potassium, and calcium; and the sea silt aids skin soothing, hydration, and balance care.
Product lineup and features
The anti-aging lineup includes three product categories: Skin Reverse Signature (3 types), Skin Reverse Ampoule (3 types), and Skin Reverse Aging Zone Care Patch (3 types). The ampoules come in star-shaped individual packaging for hygiene and convenience, and can be mixed with other skincare products. They combine Reverse Marine™ with marine energy plus, sea grape extract, and vegan PDRN for moisturizing, elasticity, and radiance. The care patches are shaped like marine organisms (shells, snails, starfish) and use TT hydrogel technology for enhanced adhesion and ingredient delivery, containing hydra beta-glucan, hybrid peptides, cushion collagen, retinol, vitamin E, and hyaluronic acid.
Market entry and pop-up event
Safin will operate a pop-up store at S-Factory in Seongsu-dong, Seoul, from June 12 to 20, under the concept "Marine Sanctuary." This allows potential B2B partners and consumers to experience the brand's core values firsthand. The pop-up is a key channel for distributors and clinic buyers to evaluate product quality and brand positioning.
Sourcing context
Taekwang Group established SIL as a wholly owned subsidiary through Taekwang Industrial, appointing industry veteran Kim Jin-sook as CEO. The group plans to leverage both SIL and its recently acquired Aekyung Industrial to target the global K-beauty market, transitioning to a customer-centric B2C structure. For overseas importers and distributors, Safin represents a new marine-based premium skincare line with strong group backing and potential for exclusive distribution partnerships.
Source: Read the original report | Published: June 01, 2026