South Korean private aesthetic brand TOM, operated by Athome, announced on July 8 that its beauty device 'The Glow Signature' has achieved strong popularity in the US market. The device ranked No. 1 in real-time overall sales on Olive Young's US online mall for nine consecutive days from May 29 to June 6, with initial inventory selling out due to unexpectedly high demand. Restocking is underway to resume sales.
Market signal
The success of 'The Glow Signature' highlights growing US consumer acceptance of Korean beauty device technology. Olive Young's US stores currently feature only three Korean beauty device brands, making TOM's sustained top ranking a notable achievement for a relatively new entrant.
Technology differentiation
Unlike the RF-dominated beauty device market, TOM applies its proprietary TLDM™ droplet ultrasound technology, which alternates between 3MHz and 10MHz frequencies. This low-irritation design aims to deliver anti-aging benefits such as radiance, elasticity, and moisture retention while being suitable for sensitive skin—a key advantage in the diverse US skin-type landscape.
Retail expansion plans
Building on the Pasadena store performance, TOM plans to expand its North American distribution network. The brand is preparing to enter Olive Young's Century City location this month and aims to secure additional retail touchpoints to let more US consumers experience its droplet ultrasound technology firsthand.
What buyers should watch
Distributors and clinic buyers should monitor TOM's US retail expansion pace and restocking timeline. The brand's ability to maintain online momentum and secure offline shelf space at Olive Young could signal broader market traction for Korean ultrasound-based aesthetic devices beyond RF-dominated segments.
"In a beauty device market centered on high-frequency technology, our droplet ultrasound technology is receiving positive feedback from US consumers," a TOM brand representative said. "Based on our first-day online mall No. 1 ranking and sellout record, we will continue expanding our North American distribution network and introduce TOM's private aesthetic solutions to more global consumers."
Source: Read the original report | Published: June 08, 2026