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【South Korea】APR Publishes First Sustainability Report, Targets Global No.1 with Integrated Skincare Ecosystem

Jun 8, 2026Local score 8.5

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Editor's note

APR's first sustainability report reveals overseas sales now exceed 80% of total revenue, signaling strong buyer relevance for international distributors and clinic buyers eyeing its expansion into professional-grade devices and skin boosters. The company's move beyond home beauty into energy-based devices and injectables presents new sourcing opportunities, while its smart factory investments may mitigate supply-chain risks.

South Korean beauty tech company APR has released its first sustainability report, revealing that overseas sales now account for over 80% of total revenue. The company is expanding beyond home beauty devices into energy-based devices (EBD) and skin boosters, signaling new sourcing opportunities for international distributors and clinic buyers.

Record financial performance

APR posted consolidated revenue of KRW 1.5273 trillion and operating profit of KRW 365.5 billion in 2024, both all-time highs. Revenue grew 111.3% year-on-year, operating profit surged 198%, and the operating margin reached 24%. The company has maintained growth for 11 consecutive years since its founding.

Overseas expansion and key markets

Overseas revenue hit KRW 1.2258 trillion in 2024, up 207% from the prior year, representing 80% of total sales. The cosmetics and beauty segment grew 218.2% to KRW 1.0771 trillion, with the MedyCube brand alone surpassing KRW 1.4 trillion in sales. Home beauty device revenue reached KRW 407 billion, and cumulative global sales of the MedyCube AGE-R device exceeded 6 million units. APR now operates in 60 countries, with the US and Japan as core markets and Europe as a new strategic region.

Integrated skincare ecosystem strategy

APR is building an integrated skincare ecosystem centered on MedyCube, expanding from cosmetics and home devices into professional solutions such as energy-based devices (EBD) and skin boosters. The company plans to strengthen collaboration with local distributors and platforms in North America, Europe, and Southeast Asia, while expanding global e-commerce, direct-to-consumer channels, and offline retail. Localized product planning and marketing tailored to skin tones, climates, and consumption patterns are also underway.

What buyers should watch

For overseas importers and clinic buyers, APR's move into professional-grade devices and injectables (skin boosters) signals a broader product portfolio beyond consumer beauty. The company's investment in smart factory automation and R&D for home beauty devices may improve supply reliability and customization capabilities. Distributors targeting the US, Japan, and European markets should monitor APR's channel expansion and potential partnership opportunities.

Regulatory and channel signals

APR has strengthened its quality management system with a pre-review process involving legal, quality, product planning, and marketing teams to prevent false or exaggerated advertising. The company obtained ISO 37001 anti-bribery certification in March 2024 and extended it to its subsidiary APR Factory in February 2025. These measures may appeal to buyers requiring compliance with international standards.

Source: Read the original report | Published: June 08, 2026