FSN subsidiary Boosterz has launched a new high-functionality beauty brand GIPPEUN and entered a strategic partnership with personal under-care brand LuluPeach, signaling a push into adjacent skincare categories. The moves offer overseas buyers new opportunities in next-generation microneedle-based home care and niche under-care solutions.
Brand launch: GIPPEUN and Neo Shot technology
Boosterz, in collaboration with cosmetics manufacturer B&, will officially launch GIPPEUN in July 2026. The brand focuses on spicule-based skincare designed for daily home use, addressing the pain and irritation that limited previous microneedle cosmetics. Its core technology is the proprietary low-irritation ultra-fine spicule Neo Shot, which reduces particle size to one-third of conventional spicules while increasing active ingredient loading by up to 23 times. The initial lineup includes Neo Shot Skin Boost Serum and Neo Shot Long Run Cream, with plans to expand into an all-in-one line.
Strategic partnership with LuluPeach
Boosterz has also partnered with LuluPeach, a brand under Peaches Choice that claims to be Korea's first eco-friendly water-gel bidet cosmetic for use on toilet paper. The product offers cleansing and soothing care without wet wipes, targeting a previously untapped personal under-care category. LuluPeach previously achieved 6,815% of its crowdfunding target on Wadiz, won the Wadiz Awards 2025, and received an award from the Ministry of Environment's Environmental Startup Contest.
What buyers should watch
For overseas importers and distributors, GIPPEUN's Neo Shot technology represents a differentiated home-clinic solution that could appeal to consumers seeking professional-grade results with minimal discomfort. LuluPeach's entry into personal under-care opens a new category with proven domestic traction. Boosterz plans to leverage its marketing and distribution capabilities to support LuluPeach's domestic market share growth and overseas channel expansion, making both brands potential candidates for international distribution partnerships.
Sourcing context
Boosterz, a subsidiary of FSN, is positioning GIPPEUN and LuluPeach as high-growth K-beauty assets with global competitiveness. The company's focus on boosting solutions and portfolio diversification suggests a readiness to support overseas buyers with established supply-chain and marketing infrastructure. Buyers interested in next-generation spicule technology or niche under-care products should monitor Boosterz's upcoming international distribution plans.
Source: Read the original report | Published: June 18, 2026