South Korean cosmetics ODM manufacturer Jenix is racing to record revenue as global demand for hydrogel sheet masks surges, driven by the K-beauty premium skincare trend. With export growth exceeding 70% in Q2 and limited production capacity among domestic suppliers, overseas buyers face tightening competition for high-value hydrogel mask supply.
Market signal
Hydrogel masks, known for superior adhesion and moisturization compared to conventional non-woven sheet masks, are emerging as a key growth driver in the global skincare market. According to a recent report from Hana Securities, Jenix has positioned itself as the primary beneficiary of expanding global demand for hydrogel masks. The report highlights that as K-beauty popularity spreads, the premium sheet mask segment is growing rapidly, drawing renewed attention to manufacturers with specialized production capabilities.
Export data confirms trend
South Korea's mask pack exports rose 59% year-on-year in Q1 and continued to grow over 70% in Q2, according to the report. Industry analysts attribute this surge to expanding K-beauty demand in the US and Europe, with hydrogel products leading the premium segment. Global retail chains are increasingly seeking differentiated mask products, and hydrogel masks are becoming key SKUs due to high consumer satisfaction.
Supply constraints create opportunity
Hydrogel mask manufacturing involves complex processes and high technical barriers, limiting the number of capable producers. Industry estimates suggest only 5-6 domestic ODM companies can reliably produce hydrogel masks at scale. Jenix is recognized for its competitive production capacity and profitability, as hydrogel masks offer higher value-add than standard sheet masks and benefit significantly from economies of scale.
What buyers should watch
With global demand outpacing expectations and supply capacity constrained, overseas importers and distributors should monitor production lead times and secure long-term supply agreements early. The shift from color cosmetics to skincare in global markets, along with K-beauty's geographic diversification beyond China into the US, Europe, and Southeast Asia, further supports sustained hydrogel mask demand. However, potential risks include raw material price volatility, currency fluctuations, and the possibility of intensified competition if supply expands faster than anticipated.
Sourcing context
Hana Securities noted in its report: "Global demand is expanding beyond expectations, and export performance confirms this. With limited companies capable of properly producing hydrogel masks, Jenix is among the most competitive in terms of production scale and profitability." No specific target price or investment opinion was provided.
Source: Read the original report | Published: June 06, 2026