South Korean home beauty device exports are rebounding in 2026 after a dip last year, driven by global interest in K-beauty routines. Cumulative exports from January to May reached $86.13 million, already surpassing half of 2025's total. This signals strong opportunities for overseas buyers seeking proven, high-demand aesthetic devices from Korean manufacturers.
Export recovery and market context
According to Korea Customs Service trade statistics, home beauty device exports from January to May 2026 totaled $86.13 million, exceeding half of the $165.67 million recorded for all of 2025. While 2025 exports fell 22% year-on-year after a record $212.16 million in 2024, the 2026 rebound suggests renewed momentum. Japan has become the top export destination this year, followed by the United States, Hong Kong, and Taiwan.
Key players driving growth
APR Co., Ltd. leads the export surge through its beauty brand Medicube. The company reported beauty device sales of 407 billion won in 2025, up 30% year-on-year, with cumulative global sales of 6 million units led by the 'Booster Pro' device. In 2026, APR launched the upgraded 'Booster Pro X2' with enhanced efficacy, starting sales in Japan and expanding to North America and Europe, with plans to add more countries.
Rising brands and conglomerate moves
Small appliance maker Athome's beauty brand Tom saw device sales grow 2.5 times to surpass 30 billion won after launching its 'Tom the Glow' device. It ranked No.1 in online sales after entering CJ Olive Young's Pasadena, USA store. Dalba Global's beauty device revenue quadrupled to 4.6 billion won in 2025, with Q1 2026 reaching 2 billion won; it plans new products and faster overseas expansion. LG Household & Health Care's device brand LG Pra.L recently launched the whitening device 'Melabeam Toning,' designed to pair with its 'Glasslike' skincare line. Amorepacific is also preparing new devices and dedicated skincare.
What buyers should watch
Overseas distributors and clinic buyers should monitor Korean beauty device brands expanding into new markets, particularly APR's Medicube and Athome's Tom, which are gaining traction in Japan, North America, and Europe. The trend of pairing devices with proprietary skincare lines, as seen with LG Pra.L and Amorepacific, may offer bundled sourcing opportunities. Regulatory compliance and certification requirements in target markets will be critical for importers.
Source: Read the original report | Published: June 18, 2026