Patch-type skincare products, traditionally used for under-eye dark circles, are rapidly diversifying and gaining traction among consumers and brands alike. South Korean cosmetics ODM firm Imine reports a 50.1% average annual increase in patch-related mentions since the first half of 2023, driven by the viral 'Morning Shed' trend on TikTok. This signals a growing opportunity for overseas buyers to source innovative, targeted skincare solutions that combine efficacy with fashion-forward design.
Market signal
According to Imine's 'Beauty Trend Lab' report, mentions of the patch category have surged, particularly since the second half of 2024, positioning patches as a key segment in the skincare market. The trend reflects a shift from basic hydration and soothing to precision care for concerns like puffiness, facial contouring, and skin recovery.
Trend driver: 'Morning Shed' on TikTok
The 'Morning Shed' trend, popularized on TikTok, involves users applying various overnight care products—such as eye patches, collagen masks, and chin bands—before bed, then removing them in the morning to reveal a refreshed appearance. The format's visual appeal and immediate before-and-after results have fueled its popularity, creating demand for multi-step nighttime skincare routines.
Sourcing context
Imine has responded to this trend by launching the 'Drawing Canvas Eye Patch', developed in collaboration with Japan's Asahi Kasei. The product features a premium ultra-thin sheer cupro fabric that adheres lightly to the skin, and allows brands to print their messaging or designs directly onto the patch, turning it into a fashion accessory. This innovation offers ODM clients a way to differentiate their products in a competitive market.
What buyers should watch
For importers and distributors, the rise of patch-type skincare represents a scalable opportunity to add high-margin, targeted care items to their portfolios. Imine's hydrogel formulation expertise and ability to customize patches with brand-specific designs make it a potential partner for private-label or co-branded launches. The 'Morning Shed' trend also suggests that overnight care kits could be a compelling bundle for clinics or retail channels.
Regulatory and channel signals
As the patch category grows, buyers should monitor regional regulations on wearable cosmetic products, particularly in markets like the EU and US, where claims about contouring or recovery may require substantiation. TikTok's role in driving consumer interest also highlights the importance of social-media-ready packaging and marketing support from ODM partners.
Source: Read the original report | Published: June 08, 2026