PharmaResearch's derma cosmetic brand Rejuran Cosmetics is expanding sales in Southeast Asian e-commerce markets, with overseas revenue now accounting for 64% of its total beauty segment. This shift signals growing demand for K-beauty medical aesthetics products among international distributors and clinic buyers looking to diversify their supply chains.
Market signal
According to industry data released on June 19, Rejuran Cosmetics ranked first in K-beauty brand sales in Malaysia's skincare category on Shopee, based on sales data from June 1-4. Its flagship product, the Rejuran Dual Effect Ampoule, ranked first in Malaysia and second in Singapore in the ampoule/serum category. The brand entered Shopee Malaysia's official mall earlier this year and saw sales increase approximately sixfold within five months.
Channel expansion
In April, Rejuran Cosmetics joined TikTok Korea's cross-border solution for Southeast Asia, enabling sales in Malaysia and the Philippines. The brand is leveraging major e-commerce platforms such as Shopee and TikTok Shop to reach local consumers, reflecting a strategic push into digital-first markets where medical aesthetics and premium skincare are gaining traction.
Financial context
PharmaResearch's cosmetics segment revenue grew from KRW 77.7 billion in 2024 to KRW 131.6 billion in 2025. In Q1 2025, the segment recorded KRW 42.2 billion in sales, with exports accounting for KRW 26.9 billion (63.7%) and domestic sales at KRW 15.3 billion (36.3%). This contrasts with the company's medical device division, which generated KRW 58.4 billion domestically versus KRW 21.1 billion in exports during the same period.
Product and technology
Rejuran Dual Effect Ampoule incorporates PharmaResearch's DOT c-PDRN technology, targeting skin elasticity management. The company recently highlighted "product responsibility and quality enhancement" as a key material issue in its sustainability report, scoring high in both impact and financial materiality assessments.
Sourcing context
For overseas importers and distributors, Rejuran Cosmetics' rapid e-commerce growth in Southeast Asia—particularly in Malaysia and Singapore—indicates strong consumer pull for clinically-backed K-beauty products. The brand's shift toward export-heavy revenue may offer stable supply-chain opportunities for buyers seeking established medical aesthetics brands with proven online sales channels.
Source: Read the original report | Published: June 19, 2026