South Korea's cosmetic exports are on track to reach a record $14 billion in 2026, already surpassing last year's first-half total in just five months. For overseas buyers and distributors, this signals sustained K-beauty momentum and expanding opportunities in Western markets, particularly the US and EU.
Export performance in May 2026
May cosmetic exports reached $1.182 billion, a 24.2% year-on-year increase and the highest ever for the month. Cumulative exports from January to May totaled $5.661 billion, exceeding the $5.501 billion recorded in the first half of 2025. Monthly exports from January to April were $1.025 billion, $915 million, $1.185 billion, and $1.354 billion, respectively.
Annual forecast and growth trajectory
Based on current trends, full-year 2026 exports are estimated between $13.6 billion and $14.2 billion. This would surpass the Korea Health Industry Development Institute's earlier forecast of 9.9% growth and bring forward the government's 2030 target of $15 billion by at least two years. The average monthly growth rate for the first five months was 24.2%, up from 13.8% in the same period last year.
Regional demand shifts: US and EU surge, China recovers
Exports to the US rose 37.3% to $210 million in May, while EU exports jumped 89.6% to $110 million. China showed a modest recovery with a 5% increase to $140 million. Exports to the Middle East and CIS grew 29.9% and 17.3%, respectively. Japan, however, declined 13.2%.
What buyers should watch
For importers and distributors, the strong US and EU growth signals rising demand for K-beauty products in Western markets. The rapid recovery in China also suggests renewed opportunities there. The data indicates that South Korean manufacturers are scaling production and diversifying export channels, which could lead to more competitive pricing and shorter lead times for overseas buyers.
Source: Read the original report | Published: June 02, 2026