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【Thailand Ban】Rojukiss Q1 Revenue Surges 35% on Innovation and Overseas Expansion, Raises Full-Year Guidance

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Editor's note

This quarter's results, sourced from Rojukiss's official financial report, underscore a key buyer relevance: the company's 44% international revenue growth and planned expansion to 10 markets signal a reliable sourcing opportunity for distributors seeking high-margin Thai aesthetic products, though regulatory questions around cross-border compliance may arise as supply chains scale.

Thai beauty company Rojukiss International Plc (KISS) reported a strong Q1 2026, with revenue up 35% year-on-year to 331 million baht and net profit rising 27% to 46 million baht. The performance, driven by product innovation and accelerating international expansion, signals growing demand for Thai aesthetic brands in overseas markets, making it a key supplier to watch for distributors and clinic buyers seeking new product lines.

Financial highlights

Gross profit margin expanded sharply to 59%, reflecting a richer mix of higher-margin products and improved operational efficiency. The company raised its full-year sales growth guidance to 12-22% and introduced a quarterly dividend policy. The board approved an interim dividend of 0.05 baht per share, totaling 29.3 million baht, representing a 64% payout ratio.

Rojukiss Surges in Q1 as Innovation and Overseas Expansion Drive Growth

Market leadership in face masks

Rojukiss strengthened its leadership in Thailand's face mask market, with market share rising to 18.8% from 16.1% a year earlier. The flagship Rojukiss brand posted 38% growth, driven by successful launches including Face Eye Neck Repair Serum and Cream, Hydrogel Masks in Cica-BHA and Rice Ferment Brightening formula, Gluta Nia-C10 Triple White Serum, and Micellar deep cleansing foam. Its award-winning Hydrogel Mask recently received the Watsons Thailand HWB Award 2026.

Color cosmetics turnaround

Rojukiss Surges in Q1 as Innovation and Overseas Expansion Drive Growth

Sis2Sis, the company's color cosmetics brand, recorded 47% growth after a successful relaunch and packaging redesign. This turnaround highlights the brand's renewed appeal in the competitive color cosmetics segment.

International expansion as growth driver

International revenue increased 44% in the quarter, supported by encouraging early results in markets such as Myanmar and Laos. KISS currently operates in 7 markets and plans to expand to 10 countries by the end of 2026, targeting international sales to contribute 8-10% of total revenue. CEO Corrado Giaquinto expects international markets to eventually contribute 20% of total sales.

Rojukiss Surges in Q1 as Innovation and Overseas Expansion Drive Growth

What buyers should watch

For overseas importers and distributors, Rojukiss's aggressive international expansion and innovation pipeline present sourcing opportunities. The company's focus on high-margin products like hydrogel masks and serums, along with its growing presence in Southeast Asia, makes it a potential partner for clinics and retailers seeking Thai beauty brands with proven market traction. The raised guidance and strong cash flow indicate capacity for scaling production and distribution partnerships.

Source: Read the original report | Published: June 02, 2026