Park Hyung-kwon, chairman of Beauty Master and a leading figure in the U.S. K-beauty distribution sector, has announced plans to build a distribution hub connecting the United States, Canada, and Latin America. With 15 stores and 700 employees across the U.S., his company is a key supply-chain partner for overseas buyers seeking reliable access to Korean beauty products in the Americas.
Company background and scale
Beauty Master, headquartered in Atlanta, Georgia, operates a 6,611-square-meter megastore stocking 250,000 hair and beauty product SKUs. The company started as a wig shop in 2002 and grew into a major distributor within two decades, now serving a broad network of retailers and clinics across the U.S.
Growth strategy and market signals
Park scaled up by moving to a store 10 times larger than his original location, overcoming logistics and cost challenges to set a new standard for large-format beauty retail in North America. The recent K-beauty boom, amplified by influencer visits and a KBS TV feature in February 2026, has further boosted the company's profile and demand for its product range.
Regulatory and channel signals
During the COVID-19 pandemic, Park successfully lobbied authorities to classify beauty supply stores as essential businesses, ensuring uninterrupted operations. This experience reinforced his commitment to community engagement, including mask donations and the establishment of the Beauty Master Beautiful Scholarship Foundation (BMBS) in 2019, which awarded $150,000 to 150 high school graduates in Georgia and Florida in 2025.
Sourcing context
Park emphasizes AI adoption as a competitive weapon against larger rivals, and maintains a people-first management philosophy, offering executive-level salaries to managers. His family-run second-generation leadership structure, with five family members overseeing different divisions, signals long-term stability for supply-chain partners.
What buyers should watch
Distributors and clinic buyers in North and Latin America should monitor Beauty Master's expansion into Canada and Latin America, which could open new channels for K-beauty product sourcing. The company's large inventory and proven logistics system make it a potential partner for bulk procurement and regional distribution.
Source: Read the original report | Published: June 16, 2026