Neill Corporation, one of the last two independent distributors of Aveda, has expanded its territory to include six additional U.S. states and Washington, D.C., effective July 1. This move strengthens the salon professional supply chain by consolidating distribution under a long-term partner with deep roots in the industry, offering importers and distributors a stable channel for Aveda products in the expanded region.
Expansion details
Neill Corporation will now serve salons in Kansas, Maryland, New Mexico, Virginia, West Virginia, western Missouri, and Washington, D.C., adding to its existing seven-state territory in the South. The transition takes effect July 1, 2025, and positions Neill as a key distributor for Aveda in a broader geographic footprint.
Company background
Founded in the late 1940s by Edwin Neill’s grandparents as a multiline hair care distributor, Neill Corporation was the first company to invest in business education for salons. Its relationship with Aveda predates the Estée Lauder Cos.’ acquisition of the brand, dating back to 1979, one year after Aveda’s founding by Horst Rechelbacher.
Services offered
Neill provides business resources, advanced education, marketing support, operational consulting, and events to salon professionals. These services are designed to help salon owners build stronger businesses, develop teams, and enhance guest experiences.
Executive comment
“We’ve been in the distribution business for over 70 years to salons. We have been working with Aveda since 1979, the year after it was founded by Horst Rechelbacher. We have had a seven-state distribution territory in the South for some time, and now Aveda is really focusing on salons, so they offered us additional territory,” said Edwin Neill, president and CEO of Neill Corporation.
What buyers should watch
For overseas importers and distributors of professional salon brands, this expansion signals Aveda’s commitment to strengthening its salon channel through experienced, independent distributors. The move may create opportunities for suppliers of complementary salon consumables, packaging, or equipment to partner with Neill Corporation in the newly covered states.
Source: Read the original report | Published: June 09, 2026