Korean beauty and lifestyle retailer Olive Young has opened its second U.S. location at Westfield Century City in Los Angeles, accelerating its physical retail footprint in North America. For overseas distributors and clinic buyers, this move signals growing demand for K-beauty products and in-store diagnostic tools, potentially opening new B2B opportunities in device and consumable supply chains.
Store details and product categories
The 2,694-square-foot store offers a wide range of categories including skincare, derma care, makeup, beauty tools, and wellness. It features bestselling products, viral trends, and customer favorites from Korea, catering to the growing U.S. appetite for K-beauty.
Interactive services and personalized retail
Key interactive features include Skin Scan, a complimentary skin analysis service that provides customized product recommendations based on individual skin concerns. The store also houses The Boost & Glow Bar for trending serums and essences, The Prep Bar for toner pads and sun care, and a dedicated beauty devices section for at-home skincare technologies.
Company expansion strategy
Olive Young's second U.S. store opened just weeks after its debut in Pasadena, California. The retailer plans to continue expanding across the United States, using California as a launchpad. It first announced U.S. entry plans in 2025 with a local subsidiary in Los Angeles.
What buyers should watch
For medical aesthetics supply-chain stakeholders, Olive Young's expansion highlights rising consumer interest in diagnostic tools like Skin Scan and at-home beauty devices. Distributors and OEM suppliers may find opportunities to partner with or supply similar retail channels as K-beauty continues to penetrate the U.S. market.
Source: Read the original report | Published: June 18, 2026