The 4th K-Med Expo, co-hosted by the Health Insurance Review and Assessment Service (HIRA), the Korea Medical Devices Industry Association (KMEDIA), and KINTEX, concluded in Ho Chi Minh City, Vietnam, generating approximately 94 billion KRW (about $70 million) in export consultations and 50.7 billion KRW (about $38 million) in export contracts. The event signals strong demand for Korean aesthetic and medical devices in Southeast Asia, offering importers and distributors a clear pipeline for sourcing innovative technologies.
Event scale and attendance
Held from June 4 to 6 at the Saigon Exhibition and Convention Center (SECC), the expo featured 80 companies across 100 booths. Over 6,600 visitors attended, including Vietnamese medical professionals, university hospital representatives, and medical device distributors. The strong turnout underscores Vietnam's growing appetite for advanced medical technologies.
Key technologies on display
Exhibited products included AI-based diagnostic solutions for cancer and cerebral aneurysms, surgical-assist robots, rehabilitation devices, digital healthcare platforms, and skin regeneration lasers. These categories align with high-demand segments in the aesthetic and medical device supply chain, particularly for clinics and distributors seeking cutting-edge equipment.
Export outcomes and buyer engagement
Through 419 one-on-one export and purchasing consultations with 111 buyers, the event achieved 94 billion KRW in consultations and 50.7 billion KRW in signed contracts. HIRA also provided regulatory consulting on Vietnam's medical device registration and licensing via the KOTRA K-Bio Desk, facilitating smoother market entry for Korean suppliers.
What buyers should watch
For overseas importers and clinic buyers, the K-Med Expo highlights a reliable channel for sourcing Korean medical devices with proven regulatory support. The inclusion of five startup winners from a competition—covering AI diagnostics, medication management, and facial reconstruction devices—indicates a pipeline of innovative, export-ready products. Distributors should monitor HIRA's future expos for early access to emerging technologies.
Regulatory and channel signals
HIRA President Hong Seung-kwon emphasized Vietnam's 100-million-plus population and high economic growth as key drivers for medical device market expansion. With recent high-level diplomatic exchanges strengthening bilateral ties, the expo is positioned as a strategic hub for Korean device exports. The joint organization with KMEDIA and KINTEX ensures a structured platform for sustained B2B engagement.
Source: Read the original report | Published: June 14, 2026